The title of KyoAni’s latest show, Tamako Market, seems like a straightforward affair. Tamako is the main character’s name and the market is an important part of the setting – no tricks there. But viewers with basic Japanese reading ability might notice something odd about the title (no, not the bird nested between the “ma” and “ke”). It is all written in hiragana, up to and including the obvious loanword maaketto (market), which you would expect to appear written in katakana.
Two seasons ago, we had Mankind has Declined replacing its kanji and katakana with hiragana to strengthen the fairy-tale feeling of the setting. But this is probably not what is going on here, though director Yamada did admit that at one point, Tamako Market was planned to include significant fantasy elements (with a prince from a mysterious land appearing and Tamako possessing a magical ability).
The Japanese writing system…
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